The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2007.Description: xvi, 302 p. : ill. ; 24 cmISBN: - 9780470051054 (cloth)
- 0470051051 (cloth)
- 659.14/4 22
- HF6146.I58 O55 2007
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Maasai Mara University Library -Main Campus | HF6146.158055 2007 (Browse shelf(Opens below)) | Available | 17025912 |
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| HE9807.R47 2005 The MCgILL/Concordia report on: | HF5549.D437884 2012 Fundamentals of human resource management/ | HF5718.3.G82 2001 Business communication : process and product / | HF6146.158055 2007 The online advertising playbook : | HF 54.56 .A26 2008 Prentice Hall Custom Business Resources/ | HF1008.B685 2006 Business in action/ | HF1008 .B87 1998 Business/ |
Includes bibliographical references (p. 265-289) and index.
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
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