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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].

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Material type:

TextPublication details: Hoboken, N.J. : Wiley, c2007.Description: xvi, 302 p. : ill. ; 24 cmISBN:

9780470051054 (cloth)
0470051051 (cloth)

Subject(s):

Internet advertising

DDC classification:

659.14/4 22

LOC classification:

HF6146.I58 O55 2007

Online resources:

Contents:

Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	L	Maasai Mara University Library -Main Campus				HF6146.158055 2007 (Browse shelf(Opens below))					Available			17025912

Includes bibliographical references (p. 265-289) and index.

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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].