The online advertising playbook :
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /
Joseph Plummer ... [et al.].
- Hoboken, N.J. : Wiley, c2007.
- xvi, 302 p. : ill. ; 24 cm.
Includes bibliographical references (p. 265-289) and index.
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
9780470051054 (cloth) 0470051051 (cloth)
2007002550
Internet advertising.
HF6146.I58 / O55 2007
659.14/4
Includes bibliographical references (p. 265-289) and index.
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
9780470051054 (cloth) 0470051051 (cloth)
2007002550
Internet advertising.
HF6146.I58 / O55 2007
659.14/4