The online advertising playbook : (Record no. 23946)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01782cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14705720 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170518103108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070122s2007 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007002550 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470051054 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470051051 (cloth) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)82172573 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm82172573 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Transcribing agency | MMU |
| Modifying agency | BAKER |
| -- | BTCTA |
| -- | C#P |
| -- | YDXCP |
| -- | VP@ |
| -- | MMU |
| Language of cataloging | ENG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | O55 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.14/4 |
| Edition number | 22 |
| 245 04 - TITLE STATEMENT | |
| Title | The online advertising playbook : |
| Remainder of title | proven strategies and tested tactics from the Advertising Research Foundation / |
| Statement of responsibility, etc. | Joseph Plummer ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 302 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 265-289) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Plummer, Joseph Thornton, |
| Dates associated with a name | 1941- |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Advertising Research Foundation. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0710/2007002550.html">http://www.loc.gov/catdir/toc/ecip0710/2007002550.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html">http://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0739/2007002550-d.html">http://www.loc.gov/catdir/enhancements/fy0739/2007002550-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 03/02/2017 | Donation T4C | 1 | HF6146.158055 2007 | 17025912 | 11/21/2018 | 11/20/2018 | 03/02/2017 | L |