Controversies in contemporary advertising / Kim Bartel Sheehan, University of Oregon.
Material type:
TextPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: Second editionDescription: xvii, 311 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9781452261072 (pbk. : alk. paper)
- 1452261075 (pbk. : alk. paper)
- 659.1 23
- HF5823 .S4854 2014
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Maasai Mara University Library -Main Campus | HF5823.S4854 2014 (Browse shelf(Opens below)) | Available | 17034333 |
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| HF5823.D78 1990 Advertising Its role in modern marketing / | HF 5823 .J646 2016 Advertising $ promotion / | HF5823 .P756 2012 Principles of advertising and brand management / | HF5823.S4854 2014 Controversies in contemporary advertising / | HF5823.S619 1994 The advertising KIT: | HF5823. W455 2003 Advertising Principles & Practice / | HF5823 .W455 2009 Advertising : |
Includes bibliographical references (pages 279-302) and index.
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