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Controversies in contemporary advertising /

Sheehan, Kim.

Controversies in contemporary advertising / Kim Bartel Sheehan, University of Oregon. - Second edition. - xvii, 311 pages ; 24 cm

Includes bibliographical references (pages 279-302) and index.

ISBN: 9781452261072 (pbk. : alk. paper) 1452261075 (pbk. : alk. paper)

LCCN: 2013008875

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .S4854 2014

Dewey Class. No.: 659.1

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Controversies in contemporary advertising /