MAASAI MARA UNIVERSITY

LIBRARY CATALOGUE

Contact Us: +254 020 2685356/7 or 0774 057787

Box: 861-20500, NAROK, KENYA

Email: info@mmarau.ac.ke

Controversies in contemporary advertising / (Record no. 29032)

MARC details
000 -LEADER
fixed length control field 01205cam a2200313 i 4500
001 - CONTROL NUMBER
control field 17659146
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170605211101.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130314t20142014cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013008875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452261072 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1452261075 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency MMU
Language of cataloging eng
Transcribing agency MMU
Description conventions MMU
Modifying agency MMU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .S4854 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sheehan, Kim.
245 10 - TITLE STATEMENT
Title Controversies in contemporary advertising /
Statement of responsibility, etc. Kim Bartel Sheehan, University of Oregon.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2014
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 311 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 279-302) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type L
Edition 2nd ed.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Maasai Mara University Library -Main Campus Maasai Mara University Library -Main Campus 06/05/2017 Donation-T4C 2 HF5823.S4854 2014 17034333 12/04/2018 11/23/2018 06/05/2017 L
© 2016 Maasai Mara University.