Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill].
Material type:
TextPublication details: New York : Broadway Books, c2010.Edition: 1st pbk. edDescription: xi, 254 p. ; 21 cmISBN: - 9780385523899 (pbk.)
- 0385523890 (pbk.)
- Buyology
- HF5415.12615 .L56 2008
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Maasai Mara University Library -Main Campus | HF5415.12615 .L56 2008 (Browse shelf(Opens below)) | Available | 17024346 |
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| HF5415.126.S757 2001 Successful direct marketing methods / | HF5415.126.S93 2010 The global brand CEO: | HF5415.12615 .L56 2008 Buy ology : truth and lies about why we buy / | HF5415.12615 .L56 2008 Buy ology : truth and lies about why we buy / | HF5415.12615 .L56 2008 Buy ology : truth and lies about why we buy / | HF5415.1263 .B56 2005 Business marketing / | HF5415.1263 .B873 2021 Business-to-business marketing : how to understand and succeed in business marketing in an emerging Africa / |
Includes bibliographical references (p. 239-243) and index.
Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
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