Buy ology : truth and lies about why we buy /
Lindström, Martin, 1970-
Buy ology : truth and lies about why we buy / Buyology Martin Lindstrom ; [foreword by Paco Underhill]. - 1st pbk. ed. - New York : Broadway Books, c2010. - xi, 254 p. ; 21 cm.
Includes bibliographical references (p. 239-243) and index. Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
9780385523899 (pbk.) 0385523890 (pbk.)
Neuromarketing.
Consumer behavior.
Consumers--Psychology.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF5415.12615 / .L56 2008
Buy ology : truth and lies about why we buy / Buyology Martin Lindstrom ; [foreword by Paco Underhill]. - 1st pbk. ed. - New York : Broadway Books, c2010. - xi, 254 p. ; 21 cm.
Includes bibliographical references (p. 239-243) and index. Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
9780385523899 (pbk.) 0385523890 (pbk.)
Neuromarketing.
Consumer behavior.
Consumers--Psychology.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF5415.12615 / .L56 2008