Buy ology : (Record no. 23114)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01827nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240626120931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170220b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780385523899 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0385523890 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Language of cataloging | eng |
| Transcribing agency | MMU |
| Modifying agency | MMU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12615 |
| Item number | .L56 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindström, Martin, |
| Dates associated with a name | 1970- |
| 9 (RLIN) | 580 |
| 245 10 - TITLE STATEMENT | |
| Title | Buy ology : |
| Remainder of title | truth and lies about why we buy / |
| Statement of responsibility, etc. | Martin Lindstrom ; [foreword by Paco Underhill]. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Buyology |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st pbk. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Broadway Books, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 254 p. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 239-243) and index. |
| 500 ## - GENERAL NOTE | |
| General note | Previously published in hardcover in slightly different form: New York : Doubleday, 2008. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Neuromarketing. |
| 9 (RLIN) | 581 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 582 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Psychology. |
| 9 (RLIN) | 583 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Shopping |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 584 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 585 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 02/20/2017 | Donation -T4C | HF5415.12615 .L56 2008 | 17024346 | 02/20/2017 | 02/20/2017 | L | ||||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 02/21/2017 | Donation -T4C | HF5415.12615 .L56 2008 | 17024763 | 02/21/2017 | 02/21/2017 | L | ||||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 03/20/2017 | Donation-T4C | 2 | HF5415.12615 .L56 2008 | 17028414 | 11/01/2023 | 03/20/2017 | L | 10/17/2023 |