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Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill].

By: Material type: TextPublication details: New York : Broadway Books, c2010.Edition: 1st pbk. edDescription: xi, 254 p. ; 21 cmISBN:
  • 9780385523899 (pbk.)
  • 0385523890 (pbk.)
Other title:
  • Buyology
Subject(s): LOC classification:
  • HF5415.12615 .L56 2008
Contents:
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
L Maasai Mara University Library -Main Campus HF5415.12615 .L56 2008 (Browse shelf(Opens below)) Available 17028414
L Maasai Mara University Library -Main Campus HF5415.12615 .L56 2008 (Browse shelf(Opens below)) Available 17024763
L Maasai Mara University Library -Main Campus HF5415.12615 .L56 2008 (Browse shelf(Opens below)) Available 17024346

Includes bibliographical references (p. 239-243) and index.

Previously published in hardcover in slightly different form: New York : Doubleday, 2008.

A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.

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