Services marketing / Christopher H. Lovelock.
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Edition: 2nd edDescription: xvi, 526 p. : ill. ; 24 cmISBN: - 0138070660
- 658.8 20
- HF5415.122 .L68 1991
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Maasai Mara University Library -Main Campus | HF5415.122.L68 1991 (Browse shelf(Opens below)) | Available | 20129922 |
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| HF 5415.12 .K75 2006 Cases in rural marketing : an integrated approach / | HF5415.12.R44 2004 Stategic electronic Marketing managing E-business/ | HF5415.12.S38 1999 B2B Exchanges/ | HF5415.122.L68 1991 Services marketing / | HF5415.122.L68 2009. Essential of services marketing: | HF5415.123 .B87 2001 Introduction to intergrated marketing communications / | HF5415.123.B87 2001 Introduction to intergrated marketing communications / |
Includes bibliographical references (p. 517-518) and index.
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