MAASAI MARA UNIVERSITY

LIBRARY CATALOGUE

Contact Us: +254 020 2685356/7 or 0774 057787

Box: 861-20500, NAROK, KENYA

Email: info@mmarau.ac.ke

Services marketing / (Record no. 15939)

MARC details
000 -LEADER
fixed length control field 00981nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211126045740.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151117b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90036923
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0138070660
040 ## - CATALOGING SOURCE
Original cataloging agency MMU
Transcribing agency MMU
Modifying agency MMU
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.122
Item number .L68 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
245 10 - TITLE STATEMENT
Title Services marketing /
Statement of responsibility, etc. Christopher H. Lovelock.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 526 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Prentice-Hall series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 517-518) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Professions
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type SL
Edition 2nd ed.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Maasai Mara University Library -Main Campus Maasai Mara University Library -Main Campus 11/17/2015 Donation 1 HF5415.122.L68 1991 20129922 07/27/2021 07/22/2021 11/17/2015 SL
© 2016 Maasai Mara University.