Services marketing / Christopher H. Lovelock.
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Edition: 2nd edDescription: xvi, 526 p. : ill. ; 24 cmISBN: - 0138070660
- 658.8 20
- HF5415.122 .L68 1991
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Maasai Mara University Library -Main Campus | HF5415.122.L68 1991 (Browse shelf(Opens below)) | Available | 20129922 |
Includes bibliographical references (p. 517-518) and index.
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