Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.].
Material type:
TextPublication details: Cincinnati : South-Western Pub. Co., c1988.Edition: 4th edDescription: x, 630 p. : ill. ; 23 cmISBN: - 0538198214 (pbk.)
- 658.8/02 19
- HF5415.135 .M36 1988
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Maasai Mara University Library -Main Campus | HF5415.135 O7 1988 (Browse shelf(Opens below)) | Available | 20116120 |
Includes bibliographies and index.
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