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Marketing decision making :

Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.]. - 4th ed. - Cincinnati : South-Western Pub. Co., c1988. - x, 630 p. : ill. ; 23 cm.

Includes bibliographies and index.

ISBN: 0538198214 (pbk.)

LCCN: 87050902

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.135 / .M36 1988

Dewey Class. No.: 658.8/02

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Marketing decision making :