Media Handbook : Complete Guide to Advertising Selection,Planning, Research,and Buying / Helen Katz.
Material type:
TextPublication details: London : Routledge, 2010. Edition: 4th edDescription: xii, 212 pISBN: - 9.780415873543
- HF 5826.5 .K38 2010
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Maasai Mara University Library -Main Campus | HF5826.5.K38 2010 (Browse shelf(Opens below)) | Available | 20117271 |
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| HF5825.J46 1994 Creative strategy in advertising / | HF5825 .J46 2001 Creative strategy in advertising / | HF5825.S88 2008 Hey, Whipple, squeeze this : | HF5826.5.K38 2010 Media Handbook : | HF5826.5.S57 2002 Advertising media planning / | HF5827.2 .R53 1995 The new positioning : the latest on the world's #1 business strategy / | HF5831.C2651 2007 Career choice in management and Entrepreneurship A reseaech companion / |
Includes Index
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