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Media Handbook :

Media Handbook : Complete Guide to Advertising Selection,Planning, Research,and Buying / Helen Katz. - 4th ed, - London : Routledge, 2010. - xii, 212 p. :

Includes Index

ISBN: 9.780415873543

Subjects--Topical Terms:
_Media

LC Class. No.: HF 5826.5 .K38 2010

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Media Handbook :