Principles of integrated marketing communications / Lawrence Ang.
Material type:
TextPublisher: Melbourne VIC, Australia : Cambridge University Press, 2014Description: xii, 401 p: illustrations, charts ; 26 cmISBN: - 9781107649187
- HF5415.12 .A54 2014
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Maasai Mara University Library -Main Campus | HF5415.12 .A54 2014 (Browse shelf(Opens below)) | Available | 20038275 |
Includes bibliographical references and index.
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