Principles of integrated marketing communications / (Record no. 31943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18157585 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240917122359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201201b ||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013478669 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107649187 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Language of cataloging | eng |
| Description conventions | MMU |
| Transcribing agency | MMU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12 .A54 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ANG, Lawrence, |
| Relator term | author. |
| 9 (RLIN) | 1841 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of integrated marketing communications / |
| Statement of responsibility, etc. | Lawrence Ang. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Melbourne VIC, Australia : |
| Name of producer, publisher, distributor, manufacturer | Cambridge University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 401 p: |
| Other physical details | illustrations, charts ; |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 1842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 1843 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 09/17/2024 | Purchased | 1 | HF5415.12 .A54 2014 | 20038275 | 10/22/2024 | 09/17/2024 | 09/17/2024 | L |