Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
Material type:
TextPublication details: Belmont, CA : Wadsworth, c2001.Edition: 7th edDescription: xiv, 312 p. : ill. ; 26 cmISBN: - 053455783X
- 659.13/2 21
- HF5825 .J46 2001
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Maasai Mara University Library -Main Campus | HF5825 .J46 2001 (Browse shelf(Opens below)) | Available | 17026820 |
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| HF5825.A38 2015 Advertising mediums: emerging and traditional/ | HF5825 .H35 1999 Marketing | HF5825.J46 1994 Creative strategy in advertising / | HF5825 .J46 2001 Creative strategy in advertising / | HF5825.S88 2008 Hey, Whipple, squeeze this : | HF5826.5.K38 2010 Media Handbook : | HF5826.5.S57 2002 Advertising media planning / |
Includes bibliographical references (p. 295-299) and index.
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