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Creative strategy in advertising /

Jewler, A. Jerome.

Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. - 7th ed. - Belmont, CA : Wadsworth, c2001. - xiv, 312 p. : ill. ; 26 cm.

Includes bibliographical references (p. 295-299) and index.

ISBN: 053455783X

LCCN: 00038220

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

LC Class. No.: HF5825 / .J46 2001

Dewey Class. No.: 659.13/2

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Creative strategy in advertising /