New products management / Merle Crawford, Anthony Di Benedetto.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN: - 0072961449 (alk. paper)
- 658.5/75 22
- HF5415.153 .C72 2006
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Maasai Mara University Library -Main Campus | HF5415.53.C72 2006 (Browse shelf(Opens below)) | Available | 17026902 |
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| HF5415.525.G58 1998 customer satisfaction is worthless/ | HF5415.525.H85 2004 Scoring points : how Tesco is winning customer loyalty / | HF5415.525 .P37 2006 Predicting market success : | HF5415.53.C72 2006 New products management / | HF54155.32 .S52 2007 Customer behaviour : | HF5415.55.B35 2013 CRM : | HF5415.55.B76 1999 Strategic customer care/ |
Includes bibliographical references and index.
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