A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 4th edDescription: xxvi, 391 p. : ill. ; 23 cmISBN: - 9780136083443
- 0136083447
- 658.8 22
- HF5415.13 .K636 2009
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Maasai Mara University Library -Main Campus | HF5415.13.K636 2009 (Browse shelf(Opens below)) | Available | 17025066 |
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| HF5415.13.H87 2013 Business marketing management: B2B/ | HF5415.13.K39 2009 Marketing management / | HF5415.13.K39 2009 Marketing management / | HF5415.13.K636 2009 A framework for marketing management : | HF5415.13 .K636 2016 A framework for marketing management / | HF5415.13 .K637 2007 _A Framework for Marketing Management(2nd ed) Philiph Kotler | HF5415.13 .K64 1991 Marketing management: analysis, planning,implementation & control/ |
Includes bibliographical references and index.
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