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A framework for marketing management :

Kotler, Philip.

A framework for marketing management : integrated with PharmaSim / Philip Kotler, Kevin Lane Keller ; in collaboration with Stu James. - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvi, 391 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780136083443 0136083447

LCCN: 2008028928

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K636 2009

Dewey Class. No.: 658.8

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A framework for marketing management :