Advertising & promotion: an intergrated marketing communication persepective/ George E. Belch...[et al.].
Material type:
TextPublication details: Toronto: McGraw-Hill Ryerson, 2005.Edition: 2nd Canadian edDescription: xv,577pISBN: - 0070939853
- HF5823.B38 2005
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Maasai Mara University Library -Main Campus | HF5823.B38 2005 (Browse shelf(Opens below)) | Available | 17024375 |
Includes bibliographical references and index.
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