Advertising & promotion:
Advertising & promotion: an intergrated marketing communication persepective/
George E. Belch...[et al.].
- 2nd Canadian ed.
- Toronto: McGraw-Hill Ryerson, 2005.
- xv,577p.;
Includes bibliographical references and index.
0070939853
Sales promotion.
HF5823.B38 2005
Includes bibliographical references and index.
0070939853
Sales promotion.
HF5823.B38 2005