Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.
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TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2006.Description: xvi, 389 p. : ill. ; 28 cmISBN: - 1412917964 (pbk.)
- HF5823 .A758 2006
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Maasai Mara University Library -Main Campus | HF5823.A758 2006 (Browse shelf(Opens below)) | Available | 17023538 |
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| HF5821 .034 2009 Advertising and integrated brand promotion / | HF5822 .D82005 The advertised mind : | HF 5823 .A384 2015 Sociology : | HF5823.A758 2006 Advertising strategy : | HF5823.B38 2005 Advertising & promotion: | HF 5823.B387 1995 Introduction to Advertising & Promotion: | HF5823 .B387 2001 Advertising and Promotion : |
Includes bibliographical references and index.
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