Advertising strategy :
Altstiel, Tom.
Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow. - Thousand Oaks, Calif. : Sage Publications, c2006. - xvi, 389 p. : ill. ; 28 cm.
Includes bibliographical references and index.
1412917964 (pbk.)
2005012623
Advertising.
HF5823 / .A758 2006
Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow. - Thousand Oaks, Calif. : Sage Publications, c2006. - xvi, 389 p. : ill. ; 28 cm.
Includes bibliographical references and index.
1412917964 (pbk.)
2005012623
Advertising.
HF5823 / .A758 2006