Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 3nd edDescription: xxiii, 515 p. : ill. ; 28 cmISBN: - 0131866222
- HF5415.123 .C58 2007
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Maasai Mara University Library -Main Campus | HF 5415.123.C58 2007 (Browse shelf(Opens below)) | Available | 17023389 |
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| HF5415.123 .B87 2001 Introduction to intergrated marketing communications / | HF5415.123.B87 2001 Introduction to intergrated marketing communications / | HF5415.123.C58 2004 Intergrated Advertising, Promotion, and Marketing Communications / | HF 5415.123.C58 2007 Integrated advertising, promotion & marketing communications / | HF5415.123 .F55 2006 Simply marketing communications / | HF5415.123 .F55 2006 Simply marketing communications / | HF5415.123.F55 2009 Marketing communications: |
Includes bibliographical references and indexes.
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