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Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. - 3nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xxiii, 515 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0131866222

LCCN: 2003043373

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C58 2007

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Integrated advertising, promotion & marketing communications /