Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.
Material type:
TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2007.Description: xv, 332 p. : ill. ; 24 cmISBN: - 0131875159 (hardback : alk. paper)
- 9780131875159 (hardback : alk. paper)
- 9780131875159
- JF1525.P67 K68 2007
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Maasai Mara University Library -Main Campus | JF1525.P67K68 2006 (Browse shelf(Opens below)) | Available | 17021625 |
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| JF1525 .A8H44 2006 Implementing and managing eGovernment : | JF1525.A8068 2010 Open government : | JF1525.E8W65 2011 Ethics and public policy : a philosophical inquiry / | JF1525.P67K68 2006 Marketing in the public sector : | JF1525 .P8G64 1981 Government marketing : | JF2051.S76 2006 Why politics matters : Making democracy work / | JK31.B65 2014 Government and politics of the united states/ |
Includes bibliographical references (p. 291-308) and index.
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