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Marketing in the public sector :

Kotler, Philip.

Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xv, 332 p. : ill. ; 24 cm.

Includes bibliographical references (p. 291-308) and index.

ISBN: 0131875159 (hardback : alk. paper) 9780131875159 (hardback : alk. paper) 9780131875159

LCCN: 2006015053

Subjects--Topical Terms:
Government productivity.
Public administration--Citizen participation.
Administrative agencies--Management.

LC Class. No.: JF1525.P67 / K68 2007

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Marketing in the public sector :