Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff.
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TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2006.Description: xiv, 242 p. : ill. ; 24 cmISBN: - 047004022X (cloth)
- 9780470040225 (cloth)
- HF5415.525 .P37 2006
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Maasai Mara University Library -Main Campus | HF5415.525 .P37 2006 (Browse shelf(Opens below)) | Available | 16018459 |
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| HF5415.5 .S95 2001 Accelerating customer relationships : | HF5415.525.G58 1998 customer satisfaction is worthless/ | HF5415.525.H85 2004 Scoring points : how Tesco is winning customer loyalty / | HF5415.525 .P37 2006 Predicting market success : | HF5415.53.C72 2006 New products management / | HF54155.32 .S52 2007 Customer behaviour : | HF5415.55.B35 2013 CRM : |
Includes index.
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