Predicting market success :
Passikoff, Robert, 1948-
Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff. - Hoboken, N.J. : John Wiley & Sons, c2006. - xiv, 242 p. : ill. ; 24 cm.
Includes index.
047004022X (cloth) 9780470040225 (cloth)
Customer loyalty.
HF5415.525 / .P37 2006
Predicting market success : new ways to measure customer loyalty and engage consumers with your brand / Robert Passikoff. - Hoboken, N.J. : John Wiley & Sons, c2006. - xiv, 242 p. : ill. ; 24 cm.
Includes index.
047004022X (cloth) 9780470040225 (cloth)
Customer loyalty.
HF5415.525 / .P37 2006