Services marketing: Concepts,strategies,&cases/ K.Douglas Hoffman
Material type:
TextPublication details: Singapore: Thomson, 2006Edition: 3rd edDescription: xix,588 pISBN: - 324319967
- HD9980 .5 .H644 2006
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Maasai Mara University Library -Main Campus | HD9980.5.H644 2006 (Browse shelf(Opens below)) | Available | 17024176 |
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| HD9980 .L69 2011 Services Marketing : People Technology Strategy / | HD9980.5.A66 1984 Trade Services A Case for Open Markets / | HD9980.5.B38 1991 Managing services marketing text and readings/ | HD9980.5.H644 2006 Services marketing: | HD9980.5.J647 2001 Service operations Management: | HD9980.5.J647 2005 Service operations Management/ | HD 9980.5.J647 2005 Service operations Management/ |
Includes index
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