Services marketing:
Hoffman K.Douglas
Services marketing: Concepts,strategies,&cases/ K.Douglas Hoffman - 3rd ed. - Singapore: Thomson, 2006 - xix,588 p.:
Includes index
324319967
Marketing
HD9980 .5 .H644 2006
Services marketing: Concepts,strategies,&cases/ K.Douglas Hoffman - 3rd ed. - Singapore: Thomson, 2006 - xix,588 p.:
Includes index
324319967
Marketing
HD9980 .5 .H644 2006