Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut.
Material type:
TextSeries: Praeger series in public and nonprofit sector marketingPublication details: New York, N.Y. : Praeger Publishers, 1981.Description: xvi, 384 p. : ill. ; 25 cmISBN: - 0030583160 :
- 350.81/9 19
- JF1525.P8 G64
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Maasai Mara University Library -Main Campus | JF1525 .P8G64 1981 (Browse shelf(Opens below)) | Available | 20129829 |
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| JF1525.A8068 2010 Open government : | JF1525.E8W65 2011 Ethics and public policy : a philosophical inquiry / | JF1525.P67K68 2006 Marketing in the public sector : | JF1525 .P8G64 1981 Government marketing : | JF2051.S76 2006 Why politics matters : Making democracy work / | JK31.B65 2014 Government and politics of the united states/ | JK264 .D56 1993 Our American Government / |
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Includes bibliographies.
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