Government marketing :
Government marketing : theory and practice /
edited by Michael P. Mokwa, Steven E. Permut.
- New York, N.Y. : Praeger Publishers, 1981.
- xvi, 384 p. : ill. ; 25 cm.
- Praeger series in public and nonprofit sector marketing .
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Includes bibliographies.
0030583160 : $24.95
81000308
Government marketing.
JF1525.P8 / G64
350.81/9
Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.
Includes bibliographies.
0030583160 : $24.95
81000308
Government marketing.
JF1525.P8 / G64
350.81/9