_Introduction to Advertising & Promotion An Intergrated marketing Communications Perspective / Belch George E. (Record no. 7930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151021s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256136963 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 .B387 1995 |
| 245 ## - TITLE STATEMENT | |
| Title | _Introduction to Advertising & Promotion An Intergrated marketing Communications Perspective / Belch George E. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chicago : Irwin , 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,762 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | _Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | _Michael A. Belch |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Personal name | ^d20110712 05:23:38^okilerai |
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