Normal view MARC view ISBD view

_Introduction to Advertising & Promotion An Intergrated marketing Communications Perspective / Belch George E.

_Introduction to Advertising & Promotion An Intergrated marketing Communications Perspective / Belch George E. - Chicago : Irwin , 1993 - xxii,762 p.

Includes index

ISBN: 256136963

Subjects--Topical Terms:
_Advertising

LC Class. No.: HF 5823 .B387 1995

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

MAASAI MARA UNIVERSITY

LIBRARY CATALOGUE

_Introduction to Advertising & Promotion An Intergrated marketing Communications Perspective / Belch George E.