MAASAI MARA UNIVERSITY

LIBRARY CATALOGUE

Contact Us: +254 020 2685356/7 or 0774 057787

Box: 861-20500, NAROK, KENYA

Email: info@mmarau.ac.ke

Business-to-business marketing : (Record no. 32339)

MARC details
000 -LEADER
fixed length control field 01524nam a22003377a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101033525.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221101b |||||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002073547
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367201470 (hardcover)
040 ## - CATALOGING SOURCE
Original cataloging agency MMU
Transcribing agency MMU
Modifying agency MMU
Language of cataloging eng.
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1263
Item number .B873 2021
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/04
Edition number 21
245 00 - TITLE STATEMENT
Title Business-to-business marketing :
Remainder of title how to understand and succeed in business marketing in an emerging Africa /
Statement of responsibility, etc. Richard Afriyie Owusu ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Routledge ;
-- New York :
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 283 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note This book is an adaptation of a successful french text.
500 ## - GENERAL NOTE
General note "Including the book in ... series on Profitable marketing relationships"--P. xv.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Profitable marketing relationships series.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/hol051/2002073547.html">http://www.loc.gov/catdir/bios/hol051/2002073547.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy042/2002073547.html">http://www.loc.gov/catdir/toc/fy042/2002073547.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/hol032/2002073547.html">http://www.loc.gov/catdir/description/hol032/2002073547.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type L
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Maasai Mara University Library -Main Campus Maasai Mara University Library -Main Campus   10/31/2022 Donation -Rattansi 7948.28   HF5415.1263 .B873 2021 22038886 11/01/2022 11/01/2022 L
    Library of Congress Classification     Maasai Mara University Library -Main Campus Maasai Mara University Library -Main Campus   10/31/2022 Donation -Rattansi 7948.28   HF5415.1263 .B873 2021 22038885 11/01/2022 11/01/2022 L
© 2016 Maasai Mara University.