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Business-to-business marketing : how to understand and succeed in business marketing in an emerging Africa /

Business-to-business marketing : how to understand and succeed in business marketing in an emerging Africa / Richard Afriyie Owusu ... [et al.]. - Routledge ; New York : 2021. - xxxiii, 283 p. : ill. ; 26 cm. - Profitable marketing relationships series. .

This book is an adaptation of a successful french text. "Including the book in ... series on Profitable marketing relationships"--P. xv.

Includes bibliographical references and index.

ISBN: 9780367201470 (hardcover)

LCCN: 2002073547

Subjects--Topical Terms:
Industrial marketing.
Industrial marketing--Management.
Marketing--Planning.

LC Class. No.: HF5415.1263 / .B873 2021

Dewey Class. No.: 658.8/04

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Business-to-business marketing : how to understand and succeed in business marketing in an emerging Africa /