Crossing the chasm : (Record no. 20036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00793nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210122120824.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161123b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0066620023 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Transcribing agency | MMU |
| Modifying agency | MMU |
| Language of cataloging | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5439.H54 |
| Item number | M66 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moore, Geoffrey A., |
| Dates associated with a name | 1946- |
| 245 10 - TITLE STATEMENT | |
| Title | Crossing the chasm : |
| Remainder of title | marketing and selling high-tech products to mainstream customers / |
| Statement of responsibility, etc. | Geoffrey A. Moore ; with a foreword by Regis McKenna. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperBusiness, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 227 p. : |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| General subdivision | High technology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | High technology |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technological innovations |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 11/23/2016 | Donation -T4C | HF5439 .H54M66 1999 | 16018457 | 11/23/2016 | 11/23/2016 | L |