Crossing the chasm :
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - Rev. ed. - New York : HarperBusiness, c1999. - xxi, 227 p. : 21 cm.
Includes index.
0066620023
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
HF5439.H54 / M66 1999
Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - Rev. ed. - New York : HarperBusiness, c1999. - xxi, 227 p. : 21 cm.
Includes index.
0066620023
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
HF5439.H54 / M66 1999