Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Montrose S. Sommers, James G. Barnes. - 9th Canadian ed. - Toronto : McGraw-Hill Ryerson, c2001 - xv, 760 p. : graphs ; 24 cm.
Includes bibliographical references and indexes.
007087252X :
Marketing.
HF5415 / .S745 1977
Fundamentals of marketing / William J. Stanton, Montrose S. Sommers, James G. Barnes. - 9th Canadian ed. - Toronto : McGraw-Hill Ryerson, c2001 - xv, 760 p. : graphs ; 24 cm.
Includes bibliographical references and indexes.
007087252X :
Marketing.
HF5415 / .S745 1977