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Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

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TextPublication details: Mason, Ohio : South-Western/Thomson Learning, c2004.Description: 156 p. : ill. ; 23 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	L	Maasai Mara University Library -Main Campus				HD69.B7S364 2004 (Browse shelf(Opens below))					Available			17033249

Includes bibliographical references and index.

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