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Brand babble :

Schultz, Don E.

Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz. - Mason, Ohio : South-Western/Thomson Learning, c2004. - 156 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0538727144

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HD69.B7S364 2004

Dewey Class. No.: 658.827

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Brand babble :