Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2006.Description: xvi, 389 p. : ill. ; 28 cmISBN: - 1412917964 (pbk.)
- HF5823 .A758 2006
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Maasai Mara University Library -Main Campus | HF5823.A758 2006 (Browse shelf(Opens below)) | Available | 17023538 |
Includes bibliographical references and index.
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