Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, [2013]Description: xiv, 192 pages : illustrations ; 24 cmISBN: - 9781118733899 (cloth)
- 1118733894 (cloth)
- HF5415.13 .A78 2013
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Maasai Mara University Library -Main Campus | HF5415.13 .A78 2013 (Browse shelf(Opens below)) | Available | 16018672 |
Includes bibliographical references (pages 177-184) and index
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